Who ran the best Super Bowl ad during Sunday night’s big game?
Kia did. Duh.
Point of fact, any time you can get James Bond to drive your car, you know you’re going to get your message across to a lot of people. Even with yesterday’s James Bond, Pierce Brosnan.
This spot, called “The Perfect Getaway,” perfectly matches the tone of Kia’s best ads. It’s a mix of spectacle and humor that captures the fun factor of the South Korean brand’s lineup. Though he’s sitting in his agent’s office during the commercial, Brosnan is not the star of the show. That honor goes to a car we’ve been talking about a lot lately, the 2016 Kia Sorento.
You can see in the video that the Sorento’s all-wheel drive capabilities are on display as it scales a snow-covered mountain and avoids wildlife on the way to a cabin. The interior’s premium sensibilities are not directly mentioned, but Brosnan does ask if he can keep the car, and if it’s good enough for him, it must be a comfortable space to inhabit.